“Companies worry to much about the cost of doing something. Philip Kotler, godfather of #marketing from Kellogg #ctg15pb /PngjleaMUH “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” They should worry about the cost of not doing it. “Cost is of no importance in setting the price. “Good customers are an asset which, when well managed and served, will return a handsome lifetime income stream for the company.” “Good companies will meet needs great companies will create markets.” “Every company should work hard to obsolete its own product line – before its competitors do.” Does your service put a smile on the customer’s face?” It only helps you to know whether you should be making the product. “Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.” “I would rather improve my business every day than depend on a breakthrough every year.
0 Comments
Leave a Reply. |